Brand Strategy

Is your brand strategy a high-powered gyroscope, orienting your company towards success amidst cultural shifts, new consumer needs, and competitive threats? It should be.

Stylograph frequently works with established brands whose Purpose, Vision, and Values are poetically expressed and captured in a deck…somewhere. Their hooks (positioning copy, service and product descriptions, etc.) and their looks (visual design across website, IP, etc.) are on autopilot, more or less.

At least until the companies begin to experience fewer website visits. Lower social post engagement. Fading keywords. Lower email open rates. Fewer white paper downloads. Quieter pipelines. Declining sales. Innovative competitors and category disruptors who got there first.

A tough-minded brand strategy doesn’t let these eventualities happen. It keeps a brand culturally current, competitively savvy, and laser-focused on building brand equity as the driver of sales, clients, and success.

Our Brand Strategy deliverables can include:

• Brand Equity Audit

• Competitive Landscape & Sociocultural Analysis

• Stakeholder & Audience Research

• Brand Positioning Refinement Strategy

• Brand Persona Definition

• Content Strategy Refresh