Thought Leadership
Marketing
LET’S MAKE YOUR MARK
To lead in business today means to devote as much energy to your perspectives as you do your products. To be as committed to your stories as you are your services.
Thought leaders and influencers are the conquistadors of the information age. With audiences awash in information, they know that their content is tacitly asking to be chosen in lieu of all the rest, but in exchange for a clear value: ideas and solutions for achieving the reader’s goals, bits of inspiration or entertainment, clarifying insights.
Most businesses today create content with no idea how it will compete out there—how differentiating it is, how smartly targeted it is, how it will resonate with an audience.
With keyword, brand and business research, Stylograph crafts a plan for your company or C-suite that colonizes the white spaces in the broader conversation—in a way that grows your business.
WAYS TO WORK TOGETHER
Thought Leadership Marketing Strategy
Deliverables include:
Landscape & SWOT Analysis
Keyword Research & Strategy
Content Pillars & Calendar
Performance Monitoring
Most organizations would admit to some ad hoc adventurism in their content creation and distribution.
We work closely with your principals and cross-functional teams to generate content priorities and ideas for different target audiences. We review existing content assets and plans, the competitive landscape, and available data. Brainstorming workshops and/or one-on-one subject matter experts are next.
The resulting content strategy, based on business and brand priorities and product or service offerings, culminates with an editorial brief, content and keyword recommendations, and a multichannel editorial calendar.
If desired, we can also spearhead or assist with research initiatives that serve as the foundation for your thought leadership.
Thought Leadership Production
Deliverables include:
Research-Driven Articles, White Papers
Blog, Medium/Substack Posts
Media Relations, Press Releases
Performance Monitoring
Some of your content assets should be heavy-lifting, representing not just your organization’s most important insights, offerings and accomplishments, but your commitment to doing the hard work required to lead your industry or field.
Our thought leadership services can help you deftly showcase your expertise and differentiating offers, mounting maximum evidence with economical expression in support of your value for a new client or follower.
If you’re debating whether investment in longer thought leadership pieces is wise—with today’s average 8-second attention span—consider this.
Articles exceeding 3,000 words attract 138% more traffic than those brief 500-word entries. And a staggering 78% of shorter articles never get shared. (SEMRush)
Copywriting
Deliverables include:
Email Campaigns, e-Newsletters
Website Copywriting
Instagram, LinkedIn posts
When unexpectedly insightful and a pleasure to read, your content acts as a kind of social contract with your audience, an implicit promise that your brand will always provide value.
Stylograph can help you develop compelling narratives, resources, and materials that grow the presence, positioning, and impact of your brand. With a balance of business acumen and creativity, our content can also energize and empower your team by revealing the culture behind the brand in the most charismatic and authentic way.
Copy Editing
You can be too close to your own creation to ferret out the flaws.
Stylograph can copy edit any draft or manuscript according to the preferred style manual (Chicago, AP, MLA), perfecting spelling, punctuation, grammar and syntax, overall structure and coherence, logical argumentation, stylistic fit and consistency, and thesis delivery.
We can also assist with fact-checking, proofreading, project management, and developmental editing when more extensive ground-up reworking of the content is required.