STYLOGRAPH HELPS B2B BRANDS WIN IN THE MARKETPLACE OF IDEAS.

We can help you:

Identify your innovative edge.

Maintain your influential edge.

Sharpen your competitive edge.

Stylograph has measurably improved the brand equity, marketing effectiveness, strategic foresight, and cultural dynamism of over 135 brands.

WHAT WE OFFER

CONTENT MARKETING, THOUGHT LEADERSHIP STRATEGY & SEO

Your customers and prospects could be skimming your blog posts on the subway. Catching your Insta Stories while in line for a latte. Absorbing your article and video under the covers.

There is no shortage of content consumption crevices in people’s lives nor lack of hunger for voices, stories and ideas that can change the course of a life or business, or the timbre of a moment.

What does your content contribute to the world? Is it meaningful enough to move your reader—and your business’s needle?

I Want To Matter To My Audience

BRAND STRATEGY & CULTURAL SEMIOTICS

Brands increase in value the more their performance reflects their purpose and personality. Consistency is critical but so is its opposite: cultural adaptation. Often, cultural shifts and events are often too sweeping, subtle, or sudden to grasp. Nevertheless, these shifts are where brands find clues to what is valued and meaningful to humankind at any particular moment in time.

Cultural semiotics helps us discern what is newly true and valorized as well as what has fallen out of favor, lost its seductive appeal, taken on darker hues, or simply obsolesced as a source of meaning and value.

If the science of semiotics were applied to your brand positioning and content, what would it reveal about your cultural relevance and competitive distinctiveness?

I want more brand resonance

CURATED TRENDS & FUTURES THINKING

The future pays no mind to those who believe it is merely a continuation of the present. The future has little regard for today’s unchallenged assumptions and established best practices. Discontinuity: this is how the future arrives.

Stylograph is an astute observer of changes, great and small, fast and slow, and has fifteen years of experience developing highly curated trends and guiding futuring workshops for organizations and individuals.

How valuable would it be to make your innovation roadmaps or strategic planning bolder and more sure-footed?

I Want to Know What's Next

WHAT OUR CLIENTS SAY

Marketing Strategy, Brand Positioning

Dr. Rollins worked with our firm for over a year and, basically, she moved us from Gilligan’s Island to the island of Manhattan. Dr. Rollins should be on the top of every brand’s short list for brand strategy, thought leadership marketing, and management consulting.

Marty Gage, VP, User Experience Research, Lextant

Brand Strategy, Experience Strategy, Curated Trends & Futures Thinking

Nita is the most penetrating cultural analyst and critical thinker I know. If you need a brand vision and strategy to invigorate and align your leadership, Nita brings unparalleled acuity. If you’re struggling for more storytelling relevance, Nita uncovers the most promising avenues and potential threats. Her impact comes from how she supercharges her services with ideas from semiotics, aesthetics, phenomenology, sociocultural psychology, and more.

Carl Riley, Founder, Riley Group, Inc.

Curated Trends & Futures Thinking

Thank you so much for the absolutely fantastic presentation and trend spotting. The team was very impressed with how quickly you were able to understand our business environment and pivot to create a presentation that was meaningful and was able to inspire such great forward thinking. You have certainly left your mark on this organization and on me (again).

Thyme L Hill, SVP, Chief Marketing Officer, Bob Evans Farms

Brand Strategy, Marketing Strategy, Cultural Semiotics, Thought Leadership

Nita is a rare and exceptional talent. There is no topic or issue about which she cannot find a way to create an insightful point of view. The countless range of documents she's written for IBM iX strategy, marketing, sales, and research bears witness to that fact. She is fearful of nothing—not a blank page, chaos, short timing, new subject matter, provisional direction. Nita finds a way to make it provocative, authoritative, timely, accessible, and compelling. That’s why they call it thought leadership.

Cybelle Srour, Former Managing Director, Strategic Services, IBM iX

WHAT MAKES US UNIQUE

INTEGRATED EDITORIAL VISION

Every business’s job is both simple and strenuous: to translate its self-interest into something of such value and keen interest to its audience that selling is superfluous.

Stylograph considers the whole digital communications canvas in creating the perfect fit between your goods or services and your customer’s needs and interests.

What sets us apart from other content providers is content substantial, newsworthy, and lively enough to warrant repurposing. If desired, we are big idea platform builders. One white paper could in turn generate several blog posts, a magazine byline and a speaking engagement, part of an integrated editorial vision that is goal-oriented, scalable, search-optimized, and innovative.

BRAND FORCE-MULTIPLIER

All brands today are publishers, which means your content is as much who you are and what you stand for as your products and services.

Stylograph believes that without a well-considered, well-constructed foundation, it’s easy for your brand voice and tone to go off-key, and your content efforts to undersell your purpose so neither reputational equity nor emotional capital is acquired.

We apply two decades of brand strategy, email marketing, and content creation expertise to boosting your brand vitality and stature.

BUSINESS & CULTURAL TREND SAVVY

Sometimes you have to join the crowd before you can stand out from it.

Knowing what’s trending both inside your industry and in the broader sociocultural context means your business can plant more newsmaking flags—be the first to respond to threats and opportunities, the first to detect a pattern in seemingly random cultural or business events, and the first to enlarge perspectives and inspire change.

Stylograph draws from our deep knowledge of cultural, consumer and industry trends to find opportune openings for your point of view so your brand not only joins the relevant circles of discourse and decision-makers but leads them.

SEASONED COLLABORATION

Though ideas might be plentiful inside your organization—or your head—you need time and real expertise to bring them to life with rhetorical rigor, creative flourish, and audience relevance.

Stylograph applies its two decades of deadline-driven collaborative experience and singular focus to your projects, joining your team to help ideas cross-pollinate cross-departmentally in order to cross the finish line in impeccable shape. By extending your team, you are part of the 84% of B2B marketers who outsource content creation due to today’s marketplace volume and quality demands.

EXECUTIVE EXPERIENCE, PROVEN RESULTS

There’s no amount of stylistic virtuosity that can bring a byline or branded video script to life if their thesis or big idea is half-baked.

We believe critical thinking is the master key for content that is a cut above.

Stylograph brings award-winning, peer-reviewed and published writing; doctoral-caliber critical thinking; and thirty years combined executive experience in editorial management, thought leadership, brand and digital strategy, research design, marketing communications, and media relations to all of your content projects.

STYLOGRAPH OFFERS A COMPLIMENTARY 30-MINUTE CONSULTATION TO DISCUSS HOW YOUR BUSINESS CAN ACHIEVE MORE INDUSTRY LEADERSHIP AND CULTURAL CLOUT.

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ABOUT

FUTURES THINKING

CONTENT MARKETING

BRAND STRATEGY + SEMIOTICS